Our female-focused market research brings you game-changing insights
Our research programs are designed to generate powerful insights about women consumers. Leveraging a strong knowledge of gender-based culture, linguistics and sociological motivators, our innovative programs get to the heart of women’s changing expectations for your business. Our research methods include:
Women’s Forums and Roundtables
In a living room style-setting that strips away much of the discomfort of traditional focus groups, our facilitators engage women in conversations about your product or topic of interest. When women are comfortable, they’re more open to sharing their true thoughts and feelings. It’s a twist on sterile research techniques, designed specifically for women’s communication style.
Female Factor’s detailed studies consist of in-store, in-home, in-office or in-car research. Our techniques provide an up-close and personal way for your business to explore unmet or unarticulated needs, product usage, and/or category insights. Our research often reveals powerful insights that women may be uncomfortable articulating in a more controlled research environment.
Qualitative Concept Testing
Let Female Factor help you shape and optimize new products before they launch. We’ll design a research program that allows you to get valuable feedback from women on the female appeal of your new product, service or sales environment.
Optimizing Quantitative Research Design
It’s not always what questions you ask, but how you ask them that elicits the most useful insights in research. Female Factor will review your existing research designs and questionnaires to ensure that your approach and language resonates with women, and doesn’t come across as “marketing speak.”