The Top 10 Trends in Marketing and Selling to Women

The world is changing fast. Businesses need to stay current or risk getting left behind. How can you ensure that your business stays relevant with women consumers? In this enlightening presentation, Bridget Brennan distills the most important trends driving women consumers and offers techniques for breaking through the clutter. Audiences will learn how to capture the attention of women consumers, drive brand preference and increase sales by understanding how and why women’s needs have evolved. The trends covered in this presentation provide a critical roadmap for short and long-range planning. At a time when every company is looking for a competitive advantage, executives will benefit from this "real time" information and techniques for increasing both market share and mindshare with women consumers. Topics include:


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