How to Grow Your Business with Women Clients (Business-to-Business Audiences)

Women are not only the world's most powerful consumers, they are also increasingly the decision-makers for businesses. This means sales executives are calling on women clients more than ever before, especially in industries that just a few decades ago were overwhelmingly male-dominated. In a highly practical and thought-provoking presentation, Bridget Brennan educates sales representatives and client service executives (of both genders) on relationship-building skills that increase their ability to earn the trust and business of women buyers. Brennan approaches the subject with the philosophy that women are females first and clients second, and that understanding female culture sets the foundation for success in creating win-win client relationships. In How to Grow Your Business with Women Clients, participants learn:


Marketing to Milllennial Women >