Give your team the tools to succeed with a Why She Buys® Master Class workshop

The Why She Buys Workshop, based on Bridget Brennan's acclaimed book of the same name, explores how "invisible" gender differences impact purchasing decisions. The course teaches fundamentals of gender psychology that are applied in marketing, sales, retail and customer service environments. The workshop is available in either a half-day or full-day format.

Participants will learn how to:


Team members will leave the workshop with actionable skills that enable them to:

All workshop sessions are led by Bridget Brennan or a member of the Female Factor team.